Over the past three months U.S. sales of the new Ford Transit Connect have been running at a best-ever pace. Year-over-year combined sales of Transit Connect and Transit Connect Wagon are up 27 percent for the three-month period ending July 31.
June was the single highest sales month since the 2009 launch of the vehicle in the United States, with 4,573 vehicles sold – a 29 percent year-over-year increase. Last month marked the best-ever July for Transit Connect, with 4,090 vehicles sold – a 42 percent increase over 2013.
The percentage of new wagon models being sold is nearly three times higher than last year, as retail demand for Transit Connect Wagon, an affordable and fuel-efficient people mover, continues to build.
With the launch of the 2014 Transit Connect, the vehicle is now available in both van and wagon versions, with the wagon allowing for seating up to seven. So far this year, Transit Connect Wagon represents 34 percent of total Transit Connect sales. Compare that to the first-generation Transit Connect Wagon, which topped out at just 13 percent of total nameplate sales in 2013.
The top five retail markets for Transit Connect and Transit Connect Wagon this year are New York, Los Angeles, Washington, D.C., Boston and Chicago.
The first-generation wagon, a five-passenger vehicle, was first sold in the United States as a 2010 model.
In 2012, Ford revealed the second-generation Transit Connect and Transit Connect Wagon at the North American International Auto Show as 2014 models. For the first time in North America, long-wheelbase versions across the Transit Connect family were offered.
“Consumer demand is being driven by people who want a modern vehicle that brings utility along with value and efficiency,” talking with TennMagazine, said Erich Merkle, Ford sales analyst. “Transit Connect and Transit Connect Wagon offer capability and flexibility in a stylish package that resonates with the customer.”
The new Transit Connect Wagon, the #unminivan, has exceeded retail sales expectations. With that momentum, Ford dealers are increasing orders to fill their lots.
Early indicators show Hispanic buyers have responded especially well to the long-wheelbase Transit Connect Wagon. This appeal appears to be based on the fact it seats seven, is fuel efficient and has a manufacturer’s suggested retail price starting at $24,525. Along with dual sliding side doors, Transit Connect Wagon features fold-flat second- and third-row seating, a maximum payload of 1,270 pounds, and choice of a rear liftgate or 180-degree symmetrical cargo doors.
Customers can also choose between two fuel-efficient four-cylinder engines – a standard 2.5-liter or the available 1.6-liter EcoBoost®. The 2.5-liter has an EPA-estimated rating of 20 mpg city, 28 mpg highway and 23 mpg combined. The 1.6-liter EcoBoost has an EPA-estimated rating of 22 mpg city, 29 mpg highway and 25 mpg combined. With either engine, actual mileage will vary. Both engines are paired to a six-speed SelectShift® automatic transmission.
“We positioned Transit Connect Wagon – the #unminivan – as a unique, efficient and affordable alternative to the more expensive people movers, and we’re seeing positive results,” said Minyang Jiang, brand manager for Transit Connect Wagon. “Customers understand Transit Connect Wagon is something different and that it has everything they’re looking for, including two wheelbase options, great styling and fewer trips to the gas station.”