Six billion euros in investments, 1,200 new employees for the launch of the Taycan alone, the ongoing development of Porsche Production 4.0 and an unparalleled knowledge campaign rolled out throughout the entire company: in firmly committing to electric mobility, the sports car manufacturer is undergoing a process of major change and once again reaffirming its ability to safeguard its future.
“We predict that over 50 percent of Porsche models delivered from 2025 will be electrified,” states Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Board responsible for Finance and IT at Porsche. This will involve substantial investments in fields such as development and production, as well as staff training. Despite this, the target profit margin of at least 15 percent remains unchanged. “In addition to efficient processes, the revenue from digital products and services should also increasingly contribute to our economic success,” says Meschke.
One example of an efficient approach is the new Taycan production and assembly facilities currently being built as a “factory within a factory” at the main plant in Zuffenhausen. This development signals Porsche’s move away from the traditional principle of an assembly line. Albrecht Reimold, Member of the Executive Board responsible for Production and Logistics, explains: “By applying flexi-line production, Porsche will become the first vehicle manufacturer to use driverless transport systems in a continuous series production process.”
The introduction of the Taycan is generating 1,200 new jobs in Zuffenhausen. “The Taycan is one of biggest creators of jobs in the history of Porsche,” emphasises Andreas Haffner, Member of the Executive Board responsible for HR and Social Affairs. Not all of these new employees will be producing the Taycan; they will also build two-door sports cars.
The ongoing development of Porsche Production 4.0
The close working relationship between motorsport and series production highlights just how important it is to share knowledge. Like the Porsche 919 Hybrid, which has multiple Le Mans victories under its belt, the Taycan is powered by innovative 800 V technology. This was one of the most essential decisions for the 919, as the voltage level effectively sets the course for the entire electric drivetrain: from the battery to the layout of the electronics and the e-machines to the capacity of the charging process.
Quick charging processes call for powerful charging systems. That is why Porsche E-Performance covers all areas of infrastructure with solutions for on the go and at home. With a capacity of up to 22kW, Porsche Mobile Charger Connect is a quick, convenient way to charge the Taycan at home overnight.